A Rebrand with Extra Flavor for Pazzo Pizza Bar
Overview
Pazzo is a pizza bar with killer vibes, great drinks, and a strong local following — but their brand didn’t show it. They needed a visual identity and content style that matched what was actually happening inside: good energy, bold flavors, and nights people talk about the next day. I stepped in to serve a full rebrand with a side of strategy.
The Challenge
Their Instagram looked nothing like the place felt — no clear aesthetic, no personality, and no real strategy behind the posts. Pazzo had regular events, seasonal menus, and a great crowd — but none of it was translating online.
The Goal
Make the online presence reflect the real Pazzo: fun, energetic, a bit wild — but still designed and intentional. The goal was to boost engagement, increase foot traffic, and give the brand a tone that people could connect with.
My Role
Designed a full visual refresh: bold colors, urban typography, and a confident tone of voice
Built a post & story system for promotions, menus, and events
Created video concepts and visual direction for Reels
Planned and executed campaigns for wine month, pasta drops, and weekend promos
Shaped a content calendar with strong visuals and a consistent rhythm
Impact
More consistent visual identity across posts and stories
Higher story views and post interactions
Customers referenced specific content when booking or visiting
Stronger brand presence both online and on-site
