When Albaa first opened its doors, they didn’t just need great food — they needed a voice. Something that would make people stop scrolling and start booking.

I came in from day one to help shape their social presence from the ground up. We wanted it to feel just like the space itself: intimate, stylish, and quietly confident.

Here’s what I worked on:

•⁠ ⁠Setting the full visual direction and tone

•⁠ ⁠Filming & editing Reels that capture the vibe — not just the food

•⁠ ⁠Creating templates for Stories & Highlights

•⁠ ⁠Writing copy that’s simple, bold, and never tries too hard

•⁠ ⁠Working closely with the founders to keep everything true to the brand

This isn’t just a feed. It’s the first impression of a place that’s all about details. And now, the Instagram feels like an extension of the restaurant itself — just a little more tappable.

📍@albaa.tlv